At Peak Road, we understand that the future of B2B sales is here — and it’s personalized. Welcome to the SMART ABM (Account Based Marketing) Playbook, a strategy designed to accelerate your revenue by seamlessly aligning sales and marketing to work together like never before. With a hyper-targeted, omni-channel approach, we ensure your marketing and sales efforts reach the right people, at the right time, with the right message.

Why Choose SMART ABM?

The modern B2B buyer’s journey is no longer linear. Buyers are 67% through their decision process before they even engage with sales. Peak Road Partner’s SMART ABM framework meets buyers where they are—whether they’re researching solutions, validating their decisions, or ready to make a purchase.

We target buying committees within organizations, focusing on key decision-makers, influencers, and evaluators, and tailor personalized messaging to move them through the funnel quickly and efficiently.

Key Benefits of SMART ABM:

• Personalized Engagement: Surround every decision-maker with tailored messages to build trust and credibility.
• Faster Sales Cycles: Close deals faster by focusing your resources on accounts showing real intent.
• Higher Conversion Rates: Increase the likelihood of conversions with insights-driven, multi-touch campaigns.
• Enhanced Post-Sale Growth: Grow revenue through cross-sells, upsells, and customer advocacy programs.

How It Works

SMART ABM is not just a tactic—it’s a B2B growth strategy that spans across all go-to-market efforts. Our proven process is outlined in our playbook so you can implement it yourself or get a glimpse at the plan we can implement for you.

Next-Level Plays

Our playbook includes 20 orchestrated plays designed to engage with target accounts at every stage of the buying cycle. From fun, personalized gifts to intent-driven ads and executive alignment meetings, each play is designed to keep your brand top of mind and accelerate deals.